Do you want to advance your career or business and make more money? Silly question probably. Widening your network might be the answer. A study led by North Carolina State University’s Jeffrey Pollack found a link between entrepreneurs’ networking activities and how much money they brought in.
Many people understand that they should network, but at the same time hate the idea of it. It’s easy to think of networking as a process of having to talk to complete strangers, schmoozing and pretending to be something you’re not. But many individuals go from not feeling like they can manage it to doing it very well indeed.
Think of it as making friends
People are very good at spotting insincerity. If you go into a conversation with the sole aim of meeting so-called useful people and selling your product or service, you will turn people off. Rather than rushing to win business, think instead about meeting people with the aim of making friends – or at least building enough rapport that the two of you might want to chat again in the future.
Source : theguardian
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